Midnight Kitchen is an upscale artisanal pâtisserie and boulangerie aiming to offer complex flavours in the simplest, most non-descript forms of pastries and breads.
The logo was constructed using a crescent moon as the main visual element to best represent the term "midnight" and integrated it with the letters of the wordmark. The use of a moon differentiates the brand from other bakery and pastry brands as they commonly use pastries or baking tools as an element to their logos. The colors black and orange were used resembling the contrast of a bright moon in the dark sky. While some pastry or bakery brands tend to be quirky and playful in their logos, Midnight Kitchen stands out among the rest with its simple, clean look that exudes a level of luxury and exclusivity.
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